In a perfect world, you have your own marketing department as well as content production house.
We work with you to scheme, theme and build out your marketing roadmap and digital footprint. Then we deliver it all to your clients on the platforms that they live on.
Everything starts with great content. You need so much of it now just to keep your head above water. Video shorts, Instagram stories, photos, headshots, product photos, interviews, architecture, BTS corporate lifestyle, etc. Your clients WANT to know what you are all about. In order to be heard in the chaos that is digital marketing, you need an endless stream of authentic content to serve on all your channels. Website imagery, social media, print media, and more.
Since we believe it all starts with content, we help create it; as well as coach your teams to gather it also and send it to our centralized repository for queue into your social media calendar.
social media marketing
Social media is crucial for your business. You need to be listening to what people are saying about you, engaging in their conversations, leading by example and creating the content that they want to talk about. Every business needs to showcase their culture, people, history and products. Doing so in an organized, focused way gains trust and builds your client faith. Unfortunately since most people only see one in five posts on their channels, that means you should be posting up to five times a day! Even we know that is a challenge, but we can do it for you so you can get back to running a thriving business.
It used to be that your website was your online brochure. Something that you could set and forget. As tech relies more and more on search, your website needs to be positioned to show up strongly in those searches. Your website needs to be a home base for gathering leads, showcasing your products, educating your customers, building community, and entertaining your followers. It needs to grow and live. It needs CONSTANT attention and frequent changes. We complete the marketing trilogy of Create, Distribute, Promote – Repeat
Your website should be the catch all solution to all your marketing objectives. Point your social there, create to lead there, be found online organically, and pay to drive traffic there.
Frequently. Asked. Questions
Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s bound to be more than a digital brochure that produces little or no leads.
Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.
A content marketing strategy is a plan for building an audience. Elements of content marketing strategy include establishing objectives, audience personas, a value proposition, content marketing mission statement, a buyer journey map, and plans for creating, promoting and analyzing how content marketing assets and programs perform.
Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.
There can be no all-encompassing answer to this question except to say you should create content buyers will find relevant and useful. Leading candidates include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies, newsletters, visuals and various forms of interactive content..
Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.
The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.
Keywords are the words and phrases searchers use—usually with search engines—to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO professionals consider keywords and the topics they suggest when optimizing content for search.
PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.
You may remember advertorials, that is, editorial style content paid for by an advertiser. Sponsored content is a modern relative. It’s content published on behalf of a sponsor. It tends to be native in form. And its creative may be produced by the publisher or brand. Many publishers have created divisions devoted to writing and designing sponsored content—from articles to videos, infographics and microsites.
Data-driven marketing refers to having strategies and processes to leverage data to gain deeper insight into what customers want. When you understand the who, what, where, when and why of how consumers respond to your marketing efforts, you’re empowered to make better decisions and further enhance and personalize the customer experience.
Performance marketing focuses on programs in which you pay for performance, that is, when specific actions such as clicks, leads or sales occur. The goal is to achieve measurable conversions. Performance marketing campaigns take place in digital environments so it’s essential to have precise tracking tools.
Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.
Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share.