Upheval Brand Development

I hereby irrevocably grant and assign to Equity LifeStyle Properties, Inc. (“ELS”) all right, title, and interest in and to my “likeness” as it appears in any photographs were taken of me while visiting any ELS property or resort. Consistent therewith, I hereby irrevocably grant and assign to ELS the perpetual right to use my “likeness” for any lawful purpose, including without limitation publication in any of ELS’ publications and/or advertising, or to grant and assign to others the right to use my “likeness” for any lawful purpose.

Furthermore, I give ELS the right to copyright any utilization of my “likeness” as used herein.

I hereby waive any right that I may have to inspect and/or approve the finished publication or the advertising copy that may be used in connection therewith, or the use to which it may be applied.

For Consideration herein acknowledged as received, and by signing this release

I hereby give the Photographer / Filmmaker and Assigns my permission to license the Content and to use the Content in any Media for any purpose (except when defamatory and inappropriate) which may include, among others, advertising, promotion, marketing, and packaging for any product or service. I agree that the content may be combined with other images, text, graphics, film, audio, audiovisual works; and may be cropped, altered, or modified. I acknowledge and agree that I have consented to publication of my ethnicity(ies) as indicated below, but understand that other ethnicities may be associated with me by the Photographer / Filmmaker and/or Assigns for descriptive purposes.

I agree that I have no rights to the Content, and all rights to the Content belong to the Photographer / Filmmaker and Assigns. I acknowledge and agree that I have no further right to additional consideration or accounting and that I will make no further claim for any reason to Photographer / Filmmaker and/or assigns. I acknowledge and agree that this release is binding upon my heirs and assigns. I agree that this release is irrevocable, worldwide, and perpetual, and will be governed by the laws (excluding the law of conflicts) of the country/state that is nearest to the address of the Model (or Parent*) given.

It is agreed that my personal information will not be made publicly available but may only be used directly in relation to the licensing of the Content where necessary (e.g. to defend claims, protect rights or notify trade unions) and may be retained as long as necessary to fulfill this purpose, including by being shared with sub-licensees / assignees of the Photographer / Filmmaker and transferred to countries with differing data protection and privacy laws where it may be stored, accessed and used. I represent and warrant that I am at least 18 years of age and have the full legal capacity to execute this release.

Definitions: “ASSIGNS” means a person or any company to whom

Photographer/Filmmaker has assigned or licensed rights under this release as well as the licensees of any such person or company. “CONSIDERATION” means $1 or something else of value I have received in exchange for the rights granted by me in this release. “CONTENT” means all photographs, film, audio, or other recordings, still or moving, taken of me as part of the Shoot. “MEDIA” means all media including digital, electronic, print, television, film, radio and other media now known or to be invented. “MODEL” means me and includes my appearance, likeness, and voice. “PARENT” means the parent and/or legal guardian of the Model. Parent and Model are referred to together as “I” and “me” in this release, as the context dictates. “PHOTOGRAPHER / FILMMAKER” means photographer, illustrator, filmmaker or cinematographer, or any other person or entity photographing or recording me. “SHOOT” means the photographic, film, or recording session described in this form.