About
Hi, I'm Jerome.
Founder of Upheval. Marketing coach, filmmaker, and photographer.
The business that became Upheval started in 2005 with a camera and a simple belief: small businesses deserve marketing that looks as good as the big brands. It operated under a few different names along the way, starting with photography and later expanding into commercial work. Over 18 years of commercial photo and video work, I've shot for national brands and local shops alike, including a 20 state media build for some of the largest RV resort brands in the country.
In 2020 I reinvented Upheval around one idea: every business now has to act like a media company. Today I coach owners one on one to do it themselves: shoot their own video, build a content system, and run GoHighLevel so no lead slips through.
When I'm not behind the camera, I'm living and building on a homestead in North Central Florida, so I know firsthand what it takes to build something with your own hands.
From the archive
National Media Build: RV and Manufactured Home Communities.
A 2 year, 20 state project creating media for more than 100 RV and manufactured home communities, including the Thousand Trails and Encore RV resort brands.
- 360 degree VR tours of RV park properties
- 40 member video interviews for a 50th anniversary marketing campaign
- Team member headshots for the annual report
- Video B-roll of camping life for the brand's media library
- Cover photo shoot for the monthly magazine
- Drone creative of properties
- Social media image creation
- National brochure assets
- Editorial content
- Lifestyle photography and video
What I believe
Real beats stock, every time.
Consistency wins more customers than any single campaign.
Every lead deserves a fast answer.